THE
HALF-COURT CLASSIC
Experiential Design
My Role: Art Director
lululemon Chicago partnered with Mob Rep for an activation during NBA All-Star Weekend. THE HALF-COURT CLASSIC consisted of local lineup which highlighted Chicago atheletes. Emceed by lululemon Ambassador Kyle O'Quinn in a secret warehouse in West Town, we staged a massive 3-v-3 co-ed invitational basketball tournament, as well as performances by the local Chicago artists; including The Cool Kids, Femdot, and Qari, with DJ sets from Evie the Cool, Ca$hera, and Selah Say. Also partnered with local businesses The Delta, Smackdab, Pour Souls, and Coquetel Spirits to provide over 1000 paid-ticketed attendees with complimentary bites + beverages. We secured an additional partnership with Wilson Basketball, who provided custom basketballs, as well as giveaways to athletes and attendees.
Mob Rep Team: Jeoffrey Arrington, DooHyun Kim, Joey Saenz, Justina Nguyen, Drew Connor
GET IN TOUCH
doohyunah@pm.me