It's On Us - Summit Series
Digital Campaign
It’s On Us was founded in September 2014, as a public awareness campaign of the Obama-Biden Administration, following recommendations from the White House Task Force to Prevent Sexual Assault that noted the importance of calling everyone into the conversation on sexual assault prevention.
In order to reach college students digitally during COVID for their annual Summit Series in 2020, we created a social media campaign for our target audience of college students to promote our programming and panels. We created digital programming and panels targeted to recruit new ambassadors in colleges and provide extracurricular content outside of the summit’s educational sessions. I visually designed the brand system for this campaigne to be bold but approachable for our targeted audeince of young college students while being on brand for for both It's On Us and EROC (End Rape On Campus).
Team: DooHyun Kim (Art Director and Designer), Omar Dismuke (Creative Director), Pauline Critch-Gilgillan (Lead Creative Strategy), Jeoffrey Arrington (Producer), and Rochelle Cummins (Account Manager)
