It's On Us - Summit Series
Digital Campaign
It’s On Us was founded in 2014 as a public awareness campaign of the Obama–Biden Administration to engage communities in sexual assault prevention. For the 2020 Summit Series, held virtually during COVID, our team developed a digital and social media campaign to reach college students, promote programming, and recruit new ambassadors.
As Art Director, I designed a bold yet approachable visual system tailored to a college audience while staying aligned with the brands of It’s On Us and End Rape On Campus (EROC). I produced all visual assets—including presentation decks and digital content—ensuring consistency with the creative direction and strategic vision set by the Creative Director and Lead Creative Strategist. The campaign logo was created by the Creative Director.
Team: DooHyun Kim (Art Director and Designer), Omar Dismuke (Creative Director), Pauline Critch-Gilgillan (Lead Creative Strategy), Jeoffrey Arrington (Producer), and Rochelle Cummins (Account Manager)
