It's on US
Digital Campaign
My Role: Art Director and Production Designer
THE CHALLENGE:
Created by the Obama-Biden administration, the It’s On Us team was dedicated to fighting campus sexual assault and creating the next generation of college studenet ambassadors. Facing their second inaugural summit during COVID, the team needed a way to reach young college students digitally.
THE SOLUTION:
We created digital programming and panels designed to recruit new ambassadors and provide extracurricular content outside of the summit’s educational sessions. We created a social media campaign for our target audience of college students to promote our programming and panels.
Team: Pauline Critch-Gilgillan, DooHyun Kim, Jeoffrey Arrington, Omar Dismuke, and Rochelle Affias Cummins
GET IN TOUCH
doohyunah@pm.me