The Movies
Experiential Design
THE MOVIES was produced in collaboration with lululemon to celebrate the Chicago International Film Festival. The two-night event welcomed 150 guests to a curated showcase of documentaries and short films by local filmmakers in the West Loop, complemented by a panel discussion exploring the stories behind the featured works. A highlight of the festival was an immersive installation inspired by Roberta’s Living Room, created in partnership with the film’s director, Judy K. Suh.
As Art Director, I designed all visual assets, including projections, signage, posters, and social media content. Working closely with the Creative Director, I developed moodboards to define the visual direction, supported spatial planning, and contributed to on-site activations to ensure a cohesive and immersive event experience.
Team (MobRep): DooHyun Kim (Art Director and Visual Designer), Judy K. Suh (Creative Director), Jeoffrey Arrington (Exexcutive Lead Producer), Joey Saenz (Creative Producer), Justina Nguyen (Creative Strategist)
