optiMize

Visual Identity

optiMize is a student organization dedicated to creating innovative solutions to social challenges by providing resources through mini-coures, funding, mentorship, and summer fellowship. We provide students with the resources and community to help bring their ideas to life through university mini-courses, our Social Innovation Challenge, Summer Fellowships and our mentorship network.

As Creative Director, I led the development of optiMize’s refreshed visual identity, including the logo and all assets featured on this page. The new logo symbolizes the organization’s growth and evolution while thoughtfully retaining the original globe form—honoring its roots and global outlook.

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