The Half-Court Classic
Experiential Design
The Half-Court Classic, presented by lululemon and MobRep, was created to bring Chicago’s vibrant outdoor basketball culture into an indoor activation event during a celebratory basketball weekend of NBA All Star Weekend. The event honored Chicago’s rich cultural spirit and showcased the warmth and energy of the local basketball scene through a dynamic league tournament, while highlighting local artists and talent, including The Cool Kids, Femdot, and Qari.
We produced The Half-Court Classic as a massive 3-v-3 co-ed invitational basketball tournament, featuring local athletes and leagues and drawing an audience of around 1,000 attendees. The event was further enriched by partnerships with beloved local businesses like The Delta, Smackdab, Pour Souls, and Coquetel Spirits, who provided complimentary bites and beverages. Our collaboration with Wilson Basketball added an extra layer of excitement, offering custom basketballs and exclusive giveaways for athletes and attendees.
Team: DooHyun Kim (Art Director, Visual Design), Afrokilla (Illustrator), Zac Hall (Set Production Designer), Jeoffrey Arrington (Executive Creative Producer), Justina Nguyen (Creative Strategist), Joey Saenz (Creative Producer), Drew Connor (Producer)
